BRET MICHAELS BRINGS “GET YOUR ROCK ON” TOUR TO RIVIERA HOTEL & CASINO

Iconic rock star and reality TV star Bret Michaels brings his current solo tour,” Get Your Rock On,” to the Royale Pavilion at the Riviera Hotel & Casino Saturday, October 29, at 10pm.

As frontman for the legendary rock band, Poison, the iconic rock band has sold over 30 million records worldwide and charted 10 Top 40 singles including “Talk Dirty to Me,” “Something to Believe In,” “Nothing But a Good Time” and the number one hit “Every Rose Has Its Thorn.”

Michaels has branched out as an accomplished solo artist and multi-talented songwriter, producer, actor and director and is also enjoying an extremely successful run as a reality star, businessman and activist. Michaels’ most recent solo release, "Custom Built," shot to number one on Billboard’s Top Hard Rock Album chart, while his smash VH1 shows, “Rock of Love“ and “Bret Michaels: Life as I Know It,” catapulted him into the limelight. Additionally, Michaels appeared on Donald Trump’s NBC hit, “Celebrity Apprentice 3,” last year and was the winning contestant, earning $640,000 for the American Diabetes Association. With philanthropy as another significant facet of Michaels’ career, Michaels, a lifelong diabetic, partnered with American Diabetes Association, acting as a spokesperson and sponsor.

Tickets are $38 for reserved seating, $48 for preferred seating and $64 for VIP seating. All prices are exclusive of tax and fees. Tickets are available at the Riviera Box Office, online at ticketmaster.com or by phone at 800-745-3000. Tickets purchased at the Riviera Box Office will not be subject to a service fee.

COMEDIC LEGEND PAUL RODRIGUEZ WITH MURRAY LANGSTON, THE UNKNOWN COMIC, TO PERFORM AT RIVIERA HOTEL & CASINO

Actor and comedian Paul Rodriguez, along with special guest, Murray Langston, The Unknown Comic, will be bringing his quick wit and hilarious standup style to the Riviera Hotel & Casino’s Starlite Theatre, performing Wednesday-Sunday, August 31-September 11.

Revered as one of the first Latin Kings of Comedy, Rodriguez has spent over 40 years making audiences laugh all over the world in English and Spanish. His first big break came while doing comedy warm-ups for Norman Lear's show “Gloria” and has had a successful career since then with starring roles and featured appearances in more than 40 films and countless television shows and comedy specials.

As an accomplished writer, director and producer for television, motion pictures and feature shows, Rodriguez executive produced in the comedy concert film “The Original Latin Kings of Comedy,” in which he starred with Cheech Marin, George Lopez and Carlos Mencia. In addition to many other successful television and film projects, Rodriguez also wrote, directed and starred in the comedy, “A Million to Juan” and six comedy specials for HBO including "Loco Slam," "Live in San Quentin" and "Idiots and Armadillos," which he also executive produced.

Langston is best known for his comic performances on “The Gong Show” usually appearing with a paper bag over his head and thus became “The Unknown Comic.” Langston’s career began in 1970 when he appeared on “Rowan & Martin’s Laugh-In” and proceeded with appearances on many more series, including “The Sonny & Cher Comedy Hour,” “The Hudson Brothers Razzle Dazzle Show,” “The Wolfman Show” and “The Bobby Vinton Show.” Additionally, Langston wrote material for Joan Rivers, Jim Carrey, Ruth Buzzi and many other comedians as well created comedic situations for “Candid Camera” and appeared in several of his own segments.

Shows will run nightly Wednesday through Sunday at 7:30pm in the Starlite Theatre. Tickets are $39.95 for preferred seating and $59.95 for VIP seating. All prices are exclusive of tax and fees. To purchase tickets, visit tickets.rivierahotel.com, call 702-794-9433 or visit the Riviera Box Office.

Upcoming Entertainers in the Starlite Theatre
David Brenner – October 26 through November 6
The Village People – November 9 through November 20
Gallagher – November 23 through December 4

Sterling NIGHT OF FIGHTS

STERLING PROMOTIONS, IN ASSOCIATION WITH THE RIVIERA HOTEL & CASINO, ARE PROUD TO LAUNCH A MAJOR SERIES OF BOXING EVENTS COMMENCING OCTOBER 15, 2011

ESPN International Will Exclusively Televise These World Class Boxing Events

Las Vegas, NV-The Riviera Hotel & Casino will host “Sterling Night of Fights,” a ten event professional boxing series, put on by legendary fight promoter Sterling Promotions and IPWerks.com to be televised on ESPN International from the iconic Riviera Hotel & Casino in Las Vegas. These exciting events promise to deliver the best in world class boxing with the first show commencing on Saturday, October 15. Future shows are currently schedule for December 17, February 11, March 10, April 7, and May 26, with additional event dates in 2012 to be announced next year by Sterling Promotions and The Riviera Hotel & Casino.

Sterling Promotions’ event promoter, Sterling McPherson, is one of the most recognized individuals in the boxing business. He managed world-class talent such as former IBF Heavyweight Champion Francois Botha, former two time WBC Middleweight Champion Keith Holmes, former WBA Heavyweight Champion Michael Dokes, and former undisputed Heavyweight champion “Iron” Mike Tyson which Mc Pherson took to China in December of 2010 where Tyson was named the ambassador of boxing in China. Mr. McPherson, a man who has a first-class reputation with the international boxing community said “I am excited about the partnership with the Riviera Hotel & Casino as the home for “Sterling Night of Fights” and look forward to a long lasting relationship. Now world class boxing will return October 15, 2011 and be televised exclusively on ESPN International. We are looking forward to delivering the best in exciting entertainment to our fans at ringside and millions of viewers around the world.”

Chief Executive Officer of the Riviera Hotel & Casino Andy Choy stated "The Riviera is committed to bringing exciting, high profile events to the property. We believe our partnership with Sterling Promotions will be instrumental in achieving this goal. With all the events being broadcast on ESPN International we expect to be a big part of a boxing resurgence, not only in Las Vegas, but worldwide.”

The television commentary team for the October fight will be headed by the legendary boxing Hall of Fame broadcaster “Colonel” Bob Sheridan. The former undisputed heavyweight world champion James “Buster” Douglas will be assisting Bob Sheridan with the commentary.

The main event and co-main bouts, featuring top rated boxers, for the first scheduled show on October 15 will be announced shortly.

Ticket prices for the October 15, 2011 event will be starting from only $25 and will be on sale at the Riviera Hotel & Casino Box Office, 877.892.7469, www.rivierahotel.com, or www.ticketmaster.com. The event is open to all ages. For sponsorship and merchandising opportunities, contact Bill Uglow of IPWerks.com at www.IPWerks.com

About The Riviera Hotel & Casino

Celebrating more than 55 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000
square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features over 100,000 square feet of casino space with all of the latest games along with award winning entertainment and a variety of dining options.

Contacts:

Rani John

215.498.5977 (cell)

702.566.9672 (office)

ranij@mmaxplosion.com

THE ONLY BINGO ROOM ON THE STRIP

Las Vegas, NV. (August 4, 2011) – Riviera Hotel & Casino proudly announces the opening of its new bingo room, the only one on the Las Vegas Strip, on August 12, 2011.

The bingo room will be managed by Bobby Taylor, who came to the Riviera after a decade at the Plaza Hotel & Casino. With over 28 years of experience, Taylor is excited to provide a state-of-the-art bingo room along with quality customer service. “We are excited to be the casino to bring bingo back to the Strip and to offer another great amenity to our players and guests,” said Taylor.

The state-of-the-art 6,000-square-foot bingo room, featuring handheld and fixed-based units, will offer six sessions daily: 11am, 1pm, 3pm, 5pm, 7pm and 9pm. Every session will feature Progressive Double Action, Progressive Bonus Double Action and Progressive Cash Ball games. On the grand opening day of the bingo room, players will receive a logo t-shirt with any bingo buy-in, while supplies last. With easy access off Paradise Road and just steps away from the parking garage, the bingo room will provide convenience to both locals and tourists.

The Riviera bingo room will also be holding a $200,000 bingo tournament with Superstar Bingo on October 17 and 18. The game will feature a $25,000 coverall each day along with 28 games per day. Buy-in for both days is $150. Reservations are being taken at this time by calling 702-794-9527 or 800-637-5687.

About Riviera Hotel & Casino

Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features a variety of restaurants and entertainment such as “Crazy Girls” and “Dr. Scott Lewis: Outrageous Comedy Hynotist.”

For additional information on events, amenities or availability, call 702-734-5110 or visit rivierahotel.com. Stay up-to-date on the latest Riviera Hotel & Casino happenings by finding us on Facebook or follow us on Twitter.

NEW CLUB RIVIERA SIGN-UPS RECEIVE A FREE BUFFET

THIS PROMOTION ENDED AUGUST 14, 2011.

All new players club sign-ups will receive a free buffet. Sign up at Club Riviera today!
*Management may alter, limit or cancel this promotion at any time.

GARY LEWIS & THE PLAYBOYS WITH SPECIAL GUEST DENNIS TUFANO, THE ORIGINAL LEAD SINGER OF THE BUCKINGHAMS, TO PERFORM AT THE RIVIERA

Gary Lewis & The Playboys with special guest Dennis Tufano, the original lead singer of The Buckinghams will hit the stage in the Starlite Theatre at Riviera Hotel & Casino July 20 through July 31.

Gary Lewis like his father, comedian Jerry Lewis, skyrocketed to fame at a young age. While playing in their first job at Disneyland, Gary Lewis and The Playboys were discovered in the summer of 1964 by producer Snuff Garret. Soon after, they produced their first hit single “This Diamond Ring.” Continued success ensued for Gary Lewis and The Playboys with several more Top 10 hits including “Count Me In,” “Save Your Heart for Me,” “Everybody Loves a Clown,” “She’s Just My Style,” “Sure Gonna Miss Her” and many more. In addition to appearing on “The Ed Sullivan Show,” “American Bandstand,” “Hullabaloo,” “The Tonight Show” and other shows, Lewis was named Cash Box magazine’s “Male Vocalist of the Year,” winning the honor against other nominees Elvis Presley and Frank Sinatra in 1965.

As a part of the great 60s band The Buckinghams, Dennis Tufano, the original lead singer of the group, had a string of five Top 10 hits including “Kind of a Drag,” “Don’t You Care,” “Mercy, Mercy, Mercy,” “Hey Baby, They’re Playing Our Song,” “Susan” and “Back in Love Again.” Following his success in The Buckinghams, Tufano was part of the song-writing duo, Tufano and Giammarese, and recorded three albums with Lou Adler's custom label, Ode Records. He has also performed and co-written with Elton John’s lyricist, Bernie Taupin, and renowned composer and musician Tom Scott. Tufano continues to perform with a ‘tip of the hat’ tribute to Bobby Darin in “I Remember Darin.”

Shows will run nightly Wednesday through Sunday at 7:30pm in the Starlite Theatre. Tickets are $39.95 for preferred seating and $59.95 for VIP seating. As a special offer, locals will receive 50 percent off tickets. All prices are exclusive of tax and fees. To purchase tickets, visit www.rivierahotel.com, call 702-794-9433 or visit the Riviera Box Office.

MULTI-TALENTED ACTRESS & RECORDING ARTIST CONNIE STEVENS WITH COMEDIAN JOHN BYNER TO PERFORM AT THE RIVIERA

The multi-talented actress, producer and recording artist Connie Stevens will take the stage at Riviera Hotel & Casino performing with accomplished actor and comedian John Byner. Stevens and Byner will appear for a limited engagement July 6 through July 17 in the Starlite Theatre.

With a career in the entertainment industry spanning over 50 years, Stevens’ musical career began when she first sang in a group called The Three Debs at the age of 16 and then proceeded to record as a solo artist with the Warner Bros Records. Stevens recorded major hits in the 1960s including “Kookie Kookie (Lend Me Your Comb),” a duet with Edd Byrnes and “Sixteen Reasons.” In her starring role on the hit series, “Hawaiian Eye,” Stevens propelled to fame as of one of America’s teen idols in the ‘60s. Her television work also includes “Maverick” as well as “77 Sunset Strip,” “Wendy and Me” with George Burns and several other television roles. Over the years, Stevens’ film work included roles in films such as “Rock-A-Bye Baby,” “Parish,” “The Grissom Gang,” “Grease 2,” “Tapeheads” and many more.

Hailed as a “Man of a Thousand Impressions,” Byner’s stand-up comedy career began in New York’s Greenwich Village at Max Gordon’s jazz club, Village Vanguard. He then went on to open for some of the finest jazz greats and followed with opening and headlining stints across the country including Basin Street East, Copacabana, The Rainbow Room and at Las Vegas showrooms such as Harrah’s, The Sahara, The Sands as well as Riviera’s Comedy Club. Byner’s television career began on Merv Griffin’s “Talent Scouts Show” in 1964 and success ensued with appearances on “The Ed Sullivan Show” and “The Tonight Show” with Johnny Carson over the next 10 years. With starring television roles on “Bizarre” and “Comedy on the Road,” in which he won a CableACE Award for both, and “The John Byner Comedy Club,” Byner also made guest appearances on favorite shows including “Get Smart,” “Maude,” “The Odd Couple” and “Dharma and Greg.”

Shows will run nightly Wednesday through Sunday at 7:30pm in the Starlite Theatre. Tickets are $39.95 for preferred seating and $59.95 for VIP seating. All prices are exclusive of tax and fees. To purchase tickets, visit www.rivierahotel.com, call 702-794-9433 or visit the Riviera Box Office.

TRUE 2 CRUE, THE PREMIER MOTLEY CRUE TRIBUTE BAND

Las Vegas, NV. (June 1, 2011) – The premier Motley Crue Tribute Band, True 2 Crue, will be performing for one night only, June 17, in the Starlite Theatre at Riviera Hotel & Casino.

True 2 Crue brings a 'true-to-life' tribute experience to Motley Crue. In capturing the wild Hollywood Sunset Strip spirit of hits like “Girls Girls Girls,” “Dr. Feelgood,” “Home Sweet Home” and more, True 2 Crue will set the stage for a night with Vince, Nikki, Tommy and Mick in a transformation like no other.

The concert will be held on Friday, June 17, at 11pm in the Starlite Theatre. General admission tickets are $20, exclusive of taxes and fees. A free meet and greet with the band will be held at 9:30pm at the Starlite Bar, 3rd floor, and is open to the general public. For more information or to purchase tickets, please call the Riviera Box Office at (702) 794-9433 or visit RivieraHotel.com.

About Riviera Hotel & Casino
Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features exciting gaming action, a variety of restaurants and entertainment such as “Crazy Girls,” “Sandy Hackett’s Rat Pack Show” and “Dr. Scott Lewis: Outrageous Comedy Hypnotist.”

For additional information, please call 702-734-5110 or visit rivierahotel.com. Stay up-to-date on the latest Riviera Hotel & Casino happenings by following us on Facebook or on Twitter.

MARY WILSON OF THE SUPREMES TO PERFORM AT RIVIERA

Legendary performer, Mary Wilson of the Supremes, will headline for a limited engagement with her new show, “Life’s Been Good to Me,” in the Starlite Theatre at Riviera Hotel & Casino June 22 through July 3

As a founding member, Wilson along with Diana Ross and Florence Ballard, founded The Supremes – one of the most successful female singing groups in recording history. The Supremes recorded 12 number-one hits from 1964 to 1969, including “Where Did Our Love Go,” “Baby Love,’’ “Stop, in the Name of Love’’ and “Back in My Arms Again.’’

Wilson has written a best-selling autobiography, “DreamGirl: My Life as a Supreme,” performed on stage and screen, has been devoted to several humanitarian efforts and continues to dazzle audiences worldwide with a successful solo musical career.

Mary Wilson will be performing June 22 through July 3. Shows will run every Wednesday through Sunday at 7:30pm, dark Monday and Tuesday in the Starlite Theatre (formerly La Cage Theatre). Tickets are $29.95 for general admission, $39.95 for preferred seating and $59.95 for VIP seating. All prices are exclusive of taxes and fees.

For more information or to purchase tickets, please call the Riviera Box Office at (702) 794-9433.

About Riviera Hotel & Casino
Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features exciting gaming action, a variety of restaurants and entertainment such as “Crazy Girls,” “Sandy Hackett’s Rat Pack Show” and “Dr. Scott Lewis - Outrageous Comedy Hypnotist.”

For additional information, please call 702-734-5110 or visit www.rivierahotel.com. Stay up-to-date on the latest Riviera Hotel & Casino happenings by following us on www.facebook.com/RivieraLasVegas or on www.twitter.com/rivieralasvegas.

RIVIERA HOTEL & CASINO LAUNCHES NEW HEADLINER SHOWCASE AT STARLITE THEATRE

Las Vegas, NV. (May 10, 2011) –Riviera Hotel & Casino is “bringing Vegas back to the Strip” with the launch of a new headliner showcase at Starlite Theatre. With Rich Little debuting as the first entertainer in the Starlite Theatre May 25 through June 12, many other exciting acts, including Mary Wilson of The Supremes, Connie Stevens with John Byner and many more entertainers are set to follow.

Formerly the La Cage Theatre, Starlite Theatre’s new name holds true to the theatre’s theme of bringing Vegas back as the Starlite Lounge previously existed in the beginning years of the Riviera during the late 1950s. “We are excited to feature headliners back on the Strip in the Starlite Theatre and provide customers with a nostalgic atmosphere of the classic Vegas years,” said Tony Bender, Director of Marketing and Advertising at Riviera Hotel & Casino.

Upcoming headliners performing in the Starlite Theatre include the following:

• True2Crue, Motley Crue Tribute Band – June 17


• Mary Wilson of The Supremes – June 22 through July 3


• Connie Stevens with John Byner – July 6 through July 17


• Gary Lewis & the Playboys with Dennis Tufano, original lead singer of The Buckinghams – July 20 through July 31


• Al Jardine & his Endless Summer Beach Party, performing songs of The Beach Boys – August 3 through August 14


• Connie Stevens – September 14 through September 25


• The 5^th Dimension – September 28 through October 9


• David Brenner – October 26 through November 6

Tickets are on sale now for Rich Little, True2Crue, Mary Wilson of The Supremes, Connie Stevens with John Byner and Gary Lewis & the Playboys with Dennis Tufano, original lead singer of The Buckinghams. Tickets for other headliners will go on sale at a later date.

Ticket prices for Starlite Theatre shows start at $29.95 for General Admission, $39.95 for Preferred Seating and $59.95 for VIP Seating plus taxes and applicable fees. Tickets for True2Crue are only $20.00 plus taxes and applicable fees.

Tickets can be purchased through the Riviera Box Office by calling (702) 794-9433.

About Riviera Hotel & Casino

Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features exciting gaming action, a variety of restaurants and entertainment such as “Crazy Girls,” “Sandy Hackett’s Rat Pack Show” and “Dr. Scott Lewis: Outrageous Comedy Hypnotist.”

For additional information, please call 702-734-5110 or visit rivierahotel.com. Stay up-to-date on the latest Riviera Hotel & Casino happenings by following us on Facebook or on Twitter.

RIVIERA HOTEL & CASINO LAUNCHES NEW PLAYER SIGN-UP PROGRAM

Las Vegas, NV. (April 29, 2011) – Riviera Hotel & Casino has launched a new player sign-up program called You can win…or win! New Club Riviera members will receive up to $100 in free slot play.

New players who sign up for a Club Riviera players card will get 50 percent of their slot losses reimbursed in free slot play, with a maximum of $100 free slot play awarded. Play as part of the promotion must occur within 48 hours of initial Club Riviera sign-up.

In addition, new members who provide their email address can also receive an entry into the $12,000 Free Slot Play Drawing where a member can receive up to $1,000 in free slot play.

The Club Riviera card allows members to earn tier points that determine each player’s tier level – Select, Gold or Platinum. Members may redeem points for an array of valuable player benefits and discounts including cash back, hotel room upgrades, invitations to special events, complimentary hotel stays and more.

The Riviera has added over 250 new slot machines to the gaming floor, infusing cutting edge technology into your favorite games. 3x, 4x, 5x odds on craps and the Crazy Girls Passion Pit, offering 3 Card Poker and Bottoms Up Blackjack (both dealer’s cards exposed), are the new additions to the pit area.

About Riviera Hotel & Casino

Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features a variety of restaurants and entertainment such as “Crazy Girls,” “Sandy Hackett’s Rat Pack Show” and “Dr. Scott Lewis: Outrageous Comedy Hynotist.”

For additional information on events, amenities or availability, call 702-734-5110 or visit rivierahotel.com. Stay up-to-date on the latest Riviera Hotel & Casino happenings by finding us on Facebook or follow us on Twitter.

EXTREME MIDGET WRESTLING MEMORIAL DAY WEEKEND AT THE RIVIERA HOTEL & CASINO

LAS VEGAS, NV – Experience action-packed midget wrestling as Lil’ Macho Man, Tiny Terminator, Lil’ Rampage, Nasty Boy, Baby Chucky and more go head-to-head as the Riviera Hotel and Casino hosts the only midget wrestling on the Las Vegas Strip, May 27 and May 29 in the Riviera Convention Center. Former WWE Super Stars are scheduled to appear in addition to sexy ring girls, halftime dancers and entertainers who will perform between bouts.

Outside the ring, the wrestlers speak at local elementary schools bringing anti-bulling messages to students emphasizing that bulling is wrong, and urging victims to let adults know about bulling incidents.

First bout starts at 8 pm, doors open at 7 pm. Tickets are $33 advanced, $44 general admission and $77 for ringside. All pricing is inclusive per person. Tickets available at the Riviera Box Office or by phone (toll free) 877-892-7469.

Make it a double-header; catch the Fabulous Sin City Roller Girls on May 28 in the Riviera Convention Center. The Roller Girls will feature Notorious VIP v. Tommy Gun Terrors. Bout starts at 8 pm, doors open at 7:30 pm. Kids under the age of 10 and EMTs get in free. Tickets are $15 at the door, $10 advance sales at brownpapertickets.com, user name “FACEBOOK.”

Director of Marketing and Advertising for the Riviera, Tony Bender, says, “Extreme midget wrestling and roller derby brings a unique brand of entertainment to Las Vegas, creating an exciting experience for our guests.”

Revered Impressionist Rich Little to kick off new headliner showcase at

Legendary Comedian and Impressionist Rich Little is set to launch a new headliner showcase at The Riviera where the hotel brings classic Vegas back to the Strip. Little will bring his acclaimed show “Will the Real Rich Little Please Stand Up?” to the Starlite Theater, five nights a week from May 25 through June 12.

“I’m thrilled to be home for an extended period after touring for the past few years,” said Little. “This new series at The Riv is going to be a great tribute to Vegas of yesteryear and I’m honored that they chose me to launch this.”

Little’s last Vegas engagement was in 2008 and he has since toured the country, performing his standup routine “Will the Real Rich Little Please Stand Up.” He has also made several stops performing his one-man play “Jimmy Stewart and Friends,” which he wrote himself over the course of several years, where he performs 25 characters on the life of Stewart. Little plans on one day bringing his play to Broadway.

Rich Little will be “Bringing Vegas back to the Strip” from May 25 through June 12. Shows will run every Wednesday through Sunday at 8 p.m., dark Monday and Tuesday, in the Starlite Theater (formerly La Cage Theater). Tickets are $29.95 for general admission, $39.95 for preferred seating and $59.95 for Gold Circle VIP. Senior and military with valid ID receive a $20 discount for preferred and VIP seating. All prices are exclusive of tax and fees. For more information or to purchase tickets, please visit www.rivierahotel.com or call 877-892-7469.

About Rich Little

Infamous for his skewing of political figures, Little has charmed, amused, annoyed and lampooned politicians from here to his native Canada. He entertained at both of Reagan’s presidential inaugurations and has toured the U.S. with his show “The Presidents.” A master mimic of more than 200 voices, Little continues to impress throughout the world, with regular stops in Atlantic City, Reno, Hawaii, Chicago, New York, Canada and London.

Throughout the course of his career, Little has had his own TV show on NBC, appeared on variety shows such as “Ed Sullivan” and “Laugh In,” hosted “The Tonight Show” 12 times, among numerous other appearances. He also was named “Comedy Star of the Year” by the American Guild of Variety Artists, released nine comedy albums and three HBO comedy specials, as well as the Emmy-award winning special “Rich Little’s Christmas Carol” where he was a variety of the well-known characters, only as other famous characters – W.C. Fields as Scrooge, Humphrey Bogart as one of the ghosts, etc. For more information on Rich Little, please visit www.RichLittle.com or follow him on Twitter @TheRichLittle.

About Riviera Hotel & Casino

The Riviera has 2,075 rooms, including 174 suites; 100,000 sq. ft. of gaming area with some of the latest devices for both slot and pit games; the ultimate Race & Sports Book; 160,000 sq. ft. of convention space; a full-service business center; automated kiosk check in; Asian, steak, seafood, coffee shop, buffet, snack bars and food court restaurant venues; Starlite Theater, Versailles Theatre, LeBisto Theatre and Mardi Gras Showroom entertainment venues; 24-hour valet parking and more than 1,600 covered parking spaces; an Oasis pool complex; exclusive spa and tennis courts. For more information, please visit www.RivieraHotel.com or call 877-892-7469.

###

For media information regarding Rich Little, please contact:

Aimee Stephens

PR Plus

702-696-1999

aimee@prpluslv.com

For media information regarding The Riviera, please contact:

Tony Bender

Riviera Hotel & Casino

702-794-9268

abender@theriviera.com

Crazy Girls, Las Vegas’ Sexiest Topless Revue: Wednesday-Monday, 9:30 pm, (dark Tuesday), $44.95 plus tax and fee. Mardi Gras Showroom, Level 2. VIP seating plus Line Pass are available - Dinner and show combinations are available. Guests must be at least 18 years of age.

Riviera Comedy Club: Featuring new headliners each week, in an intimate setting. 9:00 pm nightly. $24.99 GA, $34.99 VIP. Does not include tax and fees. Comedy Club, Level 2.

Sandy Hackett’s Rat Pack Show: They were style with substance, swing and swagger with a non-stop party that everyone wanted access to. Now you can experience the critically acclaimed and hugely entertaining: Sandy Hackett’s Rat Pack Show - celebrating 50 years of the Rat Pack legend. Tuesday-Saturday, 7 pm (dark Sunday & Monday). GA $49.95, Preferred $69.95, VIP $89.95 plus tax and fee. Le Bistro Theatre.

Dr. Scott Lewis, Outrageous Comedy Hypnotist: Mondays, 9 pm, $22.95 plus tax and fee. Le Bistro Theatre. Corbin J. Craft will perform in Dr. Scott’s absence on Monday, April 18 and 25.

Mad Money

300 points or $25 average bet for 1 hour = $1 Mad Money

Gift Card Weekends

May 6 -7 or August 12 - 13

Shopping Spree

November 17 - 20

WIN AN iPAD!

Play your favorite slots and receive 1 entry for every 50 points earned on your Club Riviera card on Tuesday, April 19, from 3 pm – 9 pm. Two lucky winners will be drawn at 9:15 pm.

COUNTRY BBQ DINNER SHOW

April 13, 21, 27, 6 pm, featuring the southern country sounds Marshal Reign. Tickets are available at the Riviera Box Office for $62 inclusive. Seating begins at 6 pm. Club Riviera Members may earn free tickets, by earning $7 of Riv Bucks (on this visit) per ticket - they keep their points or redeem $15 of Riv Bucks.

Dr. Scott Lewis, Outrageous Comedy Hypnotist

Mondays, 9 pm, $22.95 plus tax and fee. Le Bistro Theatre. Steve Daly will perform in Dr. Scott’s absence on Monday, April 4 and Corbin J. Craft will perform on April 11, 18 and 25.

Riviera Comedy Club

Featuring new headliners each week, in an intimate setting. 9:00 pm nightly. $24.99 GA, $34.99 VIP. Does not include tax and fees. Comedy Club, Level 2.

Sandy Hackett’s Rat Pack Show

They were style with substance, swing and swagger with a non-stop party that everyone wanted access to. Now you can experience the critically acclaimed and hugely entertaining: Sandy Hackett’s Rat Pack Show - celebrating 50 years of the Rat Pack legend. Tuesday-Saturday, 7 pm (dark Sunday & Monday). GA $49.95, Preferred $69.95, VIP $89.95 plus tax and fee. Le Bistro Theatre.

Crazy Girls, Las Vegas’ Sexiest Topless Revue

Wednesday-Monday, 9:30 pm, (dark Tuesday), $44.95 plus tax and fee. Mardi Gras Showroom, Level 2. VIP seating plus Line Pass are available - Dinner and show combinations are available. Guests must be at least 18 years of age.

BET $1, WIN A NEW CAR

Bet $1, get all nine Power Strike symbols and win a new car from Prestige Chrysler Jeep valued up to $35,000 plus $5,000 cash! Winner may choose the car on display; choose from dealer’s inventory or special order from the dealer.

12 Bally’s Power Strike slot machines are located at the car carousel in the casino.

March Mayhem Viewing Party

March 17 - 20

Doors open at 9 am until the last game is over!

Four Big Screens, Food, Drinks, Kiosk Betting Station, Fun, Shooting Contest, Raffles & Much More! Bud Girls!

Thanks Riviera!

I was lucky enough to be invited to Las Vegas with some friends. I had such a great time and wanted to thank you for allowing them to invite me. The Super Party was the greatest thing I have been to ever. I could have been happier if I would have won a little Money but we all know how that goes. Some day I will be the lucky winner and believe me I will let the world know about it.

Thank You again

A new Riviera guest

Jan

THE RIVIERA COMEDY CLUB

PRESENTED BY SANDY HACKETT

DEBUTS FEBRUARY 10 - 13

LAS VEGAS, NV – The Riviera Comedy Club, presented by legendary comedian Sandy Hackett, will make its debut on Thursday, February 10. Headlining the premier week is comic Greg Vaccariello whose television credits include ED, Law and Order: SVU, The King of Queens and Hope and Faith. Joining Greg is Sandy Hackett, Thursday through Friday, and Sammy Davis Jr. impersonator Doug Starks on Sunday.

Voted best comedy club six years in a row, the Riviera Comedy Club will feature a different headliner each week. Topical, edgy, fresh and funny, the Riviera Comedy Club brings comedy back to the Riviera.

Showtime is 9 pm nightly. Tickets are $24.99 GA and $34.99 VIP, plus tax and fee for all pricing. For tickets call the Riviera Box Office at 877.892.7469 or online at http://www.rivierahotel.com/.

RIVIERA COMEDY CLUB DEBUTS WITH AN ALL NEW LINEUP OF LAUGHS

LAS VEGAS, NV – The Riviera Comedy Club will open its doors for laughter February 10.

Voted best comedy club six years in a row, Las Vegas’ original comedy club will feature America’s funniest, cutting edge headliners, and promises a lot of surprises along the way. The Riviera Comedy Club has been a favorite club for visiting headliners to drop by after their shows, and have some fun – onstage with a guest set, or off.

Showtime is 9pm nightly, and new headliners take the stage each week. Prices are $24.99, GA and $34.99, VIP. Prices do not include tax and fees. For additional information, call 877-892-7469. Ask about dinner and show packages.

Enjoy the laughs at The Riviera Comedy Club.

The Riviera. Hip then, hip now.

Celebrate the Big Game XLV at The Riviera February 6

LAS VEGAS, NV – There’s no better place to watch the Big Game than the Grande Ballroom at the Riviera Hotel and Casino, February 6.

Doors open at 2:30, but get there early to reserve your table and place your bets at Leroy’s Sports Book. Then, watch the game on one of seven big screens.

An $89 package includes an extensive all you can eat menu: Hot dogs, hamburgers, Philly cheese steaks, bratwurst, chicken sandwiches, pork ribs, salads, desserts, and more. There will be pitchers of beer on every table, and an open bar so you can raise a glass and cheer on your favorite team.

After the game, stop by and enroll in Club Riviera. Club members can earn show tickets, free rooms and free play, invitations to special events, and much more.

The Riviera Hotel and Casino - the only place to be for the Big Game.

The Riviera Hotel & Casino. Hip then, hip now.

DAO-THE ASIAN CELEBRATION
Direct from China; Acrobats, Dance and Martial Arts, 7:30 pm, Wednesday-Monday (dark Tuesday) GA $39.99, Preferred $59.99, VIP $69.99 plus tax and fee. Ages 5 years and older. Mardi Gras Showroom, Level 3.

Crazy Girls, Las Vegas’ Sexiest Topless Revue
Wednesday-Monday, 9:30 pm, (dark Tuesday), $44.95 plus tax and fee. Mardi Gras Showroom, Level 2. VIP seating plus Line Pass are available - Dinner and show combinations are available. Guests must be at least 18 years of age.

Amazing Kreskin
DARK JAN. 17-23: A real life mentalist who has broken records at casinos nationwide and overseas. 7:00 pm Tuesday-Saturday (dark Sunday & Monday). GA $39.99, VIP $49.99 plus tax and fees. Mardi Gras Showroom, Level 2 (Comedy Club)

Dr. Scott Lewis, Outrageous Comedy Hypnotist
Steve Daly replacing Dr. Scott on 1/17 and 1/24. Performances on Mondays, 9 pm, $22.95 plus tax and fee. Le Bistro Theatre.

Sandy Hackett’s Rat Pack Show
Takes you back in time to the days of songs and jokes from players who really capture the spirit of the actual Rat Pack actors. The show plays Monday-Saturday at 7:00 pm (dark Sunday). GA $49.95, Preferred $69.95, VIP $89.95 plus tax and fee. Le Bistro Theater.

LE BISTRO LATE NIGHT FREE ENTERTAINMENT:
Karaoke –Tues., January 18, Featuring DJ Tiny- 9 pm – 12:15 am: DJ Tiny loves all types of music. He has been, DJing, MCing, playing piano, singing, recording, writing, mixing and producing in some form since he was very young. DJ Tiny has performed at most of the major casinos in Las Vegas and even had the privilege of being the DJ for Brooke Shields’ and Andre Agassi’s engagement party

Karaoke- Wed., January 19, Featuring DJ Miguel- 9 pm - 12:15 am: Get ready for a high energy “IN-YO-FACE” interactive experience with DJ Miguel. Host/DJ/Emcee has opened for major corporate events featuring performers; Earth Wind & Fire, The Beach Boys, The B-52s , Natalie Cole and the list goes on.. DJ Miguel is featured in the New Terry Fator video at The Mirage, and is an extra in the new Playboy TV Series, “King of Clubs.”

LIVE BAND Next Movement –Thurs., January 20, Fri. January 21 & Sat. January 22 - 9:00 pm – 1:00 am: Three charming, entertaining performers. The 21st century answer to the Temptations, 4 Tops, Bobby Womack, Chilites, and Motown can be felt in their soulful singing. They are amazing, out of the ordinary, and truly talented! Two drink minimum.
For questions on above mentioned entertainers in LeBistro Late Night, contact Sarr Sheffer, Director of Marketing & Technology, Steve Beyer Productions, Inc. at sarr@sbeyer.com. Le Bistro Late Night Entertainment subject to change and updates are posted weekly.

MOTOWN DINNER SHOW
Wednesday, January 19th at The Top of the Riviera – 6pm. Enjoy the great sounds of Next Movement. These talented men put on quite a show. Tickets are available at the Riviera Box Office for $62 inclusive. Seating begins at 6 pm. Club Riviera Members may earn free tickets, by earning $7 of Riv Bucks (on this visit) per ticket - they keep their points or redeem $15 of Riv Bucks.

FREE SLOT TOURNAMENT
Tuesday January 18, and Thursday January 20, for all Club Riviera members. Must sign up for Club membership, which is FREE, to be eligible to play. Based on availability.

CLUB MEMBERS MONTHLY DRAWING
Open to existing and new members. May enter once per month to win $1000 in free slot play.

Daniel K. Brunskole wins $1,274,927.38 Wheel of Fortune Megajackpot.

LAS VEGAS, NV – The Riviera Hotel and Casino congratulates Daniel K. Brunskole, winner of $1,274,927.38.

Brunskole, from Fayetteville, Georgia, became a millionaire Sunday, January 9th, when he won the Megajackpot on the Wheel of Fortune. After playing about $300 Brunskole says he thought he won “just the $2000 jackpot, then realized it was the progressive!”

Stay and play at the Riviera Hotel and Casino for your chance to win. Go to http://www.rivierahotel.com for information on room rates, promotions, entertainment, dining and much more.

The Riviera Hotel Casino. Hip then, hip now!

Riviera and the Crazy Girls Passion Pit offer

LAS VEGAS, NV – Purchase a ticket to see Crazy Girls, Las Vegas’ sexiest topless revue, and receive a Crazy ACE card. After the show redeem the ACE card in the Crazy Girls Passion Pit. The card will act as your first card – an ACE! Join Club Riviera, and receive a Crazy ACE card for joining. Offer is valid weekly on Thursday, Friday and Saturday nights beginning at 9pm.

Visit The Crazy Girls Passion Pit at the Riviera Hotel Casino. It features the sexiest showgirls in Las Vegas, as well bottoms up blackjack where both dealers’ cards are always showing.

For tickets to Crazy Girls call toll free: 877-892-7469, or go to: www.rivierahotel.com/entertainment/crazy_girls.asp
www.rivierahotel.com