RIVIERA HOTEL & CASINO LAUNCHES NEW PLAYER SIGN-UP PROGRAM

Las Vegas, NV. (April 29, 2011) – Riviera Hotel & Casino has launched a new player sign-up program called You can win…or win! New Club Riviera members will receive up to $100 in free slot play.

New players who sign up for a Club Riviera players card will get 50 percent of their slot losses reimbursed in free slot play, with a maximum of $100 free slot play awarded. Play as part of the promotion must occur within 48 hours of initial Club Riviera sign-up.

In addition, new members who provide their email address can also receive an entry into the $12,000 Free Slot Play Drawing where a member can receive up to $1,000 in free slot play.

The Club Riviera card allows members to earn tier points that determine each player’s tier level – Select, Gold or Platinum. Members may redeem points for an array of valuable player benefits and discounts including cash back, hotel room upgrades, invitations to special events, complimentary hotel stays and more.

The Riviera has added over 250 new slot machines to the gaming floor, infusing cutting edge technology into your favorite games. 3x, 4x, 5x odds on craps and the Crazy Girls Passion Pit, offering 3 Card Poker and Bottoms Up Blackjack (both dealer’s cards exposed), are the new additions to the pit area.

About Riviera Hotel & Casino

Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features a variety of restaurants and entertainment such as “Crazy Girls,” “Sandy Hackett’s Rat Pack Show” and “Dr. Scott Lewis: Outrageous Comedy Hynotist.”

For additional information on events, amenities or availability, call 702-734-5110 or visit rivierahotel.com. Stay up-to-date on the latest Riviera Hotel & Casino happenings by finding us on Facebook or follow us on Twitter.